Backlash aside, the quarter could be another marked by muted growth in volume - a measure of liquid sold - with a bigger sales increase. Still, AB-InBev is a massive, global company that sells beer like Stella Artois, Beck’s and Hoegaarden, and it has lots of ways to patch up any holes in sales trends. During the company’s earnings call, AB-InBev executives could offer further commentary about where sales are headed. Still, as Barron’s noted, the trade publication Beer Business Daily reported that the amount of Bud Light sold outside bars and restaurants fell 26.1% year-over-year during the week ending April 22, after falling 21.1% during the prior week. And demand for light beer has faded for years anyway, following the rise and peak of craft beer and seltzer, and Bud Light has become less financially relevant overall to AB-InBev
The financial impact from that uproar probably won’t show up in the quarterly results themselves, as the quarter ended in March - before calls for a Bud Light boycott began in earnest in response to the partnership.
0 kommentar(er)
